As the Lead Designer and Developer, I built the website using Shopify with the Streamline template. I led the page layout design, implemented additional pages using custom CSS and HTML, and integrated app customizations for form submissions, social feeds, image optimization, and product count tracking.

To support the website's launch, I designed all marketing materials for both the soft and hard launch campaigns, ensuring cohesive visuals across platforms. Additionally, I created a custom template for out-of-stock products to enhance the user experience and maintain brand consistency.

While leading the in-house creative team for Nfinity Athletic, I oversaw the full production of all campaign photoshoots. My role included location scouting, planning themes, selecting models, and styling outfits to align with the brand’s vision. I collaborated closely with makeup artists and directed both the photographer and videographer to ensure the final visuals captured the energy and essence of each campaign. This hands-on approach delivered cohesive, high-quality content that elevated Nfinity's brand identity across all platforms.

I was hired to design an ongoing series of cover art for playlists curated by the artist Common Creation on Spotify. Each design reflects the unique vibe and theme of the individual playlists while maintaining a cohesive visual identity that aligns with the artist’s brand. This project, which is still in progress, allows me to explore creative storytelling through illustration, typography, and bold visuals, ensuring the artwork stands out and resonates with listeners scrolling through Common Creation’s Spotify page.

As the Assistant Creative Director and Producer, I led the project from concept to execution for the launch of the Nfinity Training App. Overseeing the entire 360 campaign, I storyboarded the creative vision, cast the actors, and planned and directed the photoshoot to ensure consistency across all visuals. I also built the corresponding website to support the app launch and collaborated closely with the social media manager to plan and execute the announcement across all platforms. This cohesive approach ensured that the campaign delivered a unified, engaging experience that resonated with the target audience.

For this project, I designed tableware sets with unique themes and color schemes, drawing inspiration from vintage tableware across various decades. Imagining these designs on the shelves of Target or Anthropologie, I let my creativity flow freely to create patterns that are both nostalgic and fresh. This project allowed me to explore my love for illustration, color, and product design while blending vintage charm with modern commercial appeal.

ASMelR is a Twitch channel dedicated to ASMR, run by my client Mel. She creates immersive audio experiences using a microphone to produce sounds that evoke a distinct, static-like tingling sensation for her listeners. My client requested a logo that combines her name, 'Mel,' with the ASMR acronym. To bring this vision to life, I designed a logo featuring lips and sparkles to symbolize both the auditory experience and the tingling sensation.

Additionally, the lips imagery is used as a branded 'emote' on her Twitch page, allowing Mel and her followers to interact and engage during her live sessions.

I designed packaging and hangtags in-house for the company across a variety of product lines, ensuring cohesive branding and elevated visual appeal. My role included conceptualizing designs, selecting materials, and overseeing the final production process. I also collaborated with notable partners such as Crocs, American Girl Doll, and Swedish Fall, ensuring the packaging aligned seamlessly with each brand's identity while meeting their unique design standards and requirements.

This experience allowed me to balance creativity with functionality, delivering solutions that were both visually compelling and practical for retail presentation.

This collection showcases poster designs created across various projects for both print and digital use. Each design was crafted to align with the unique goals of the project, combining strong visuals, clear messaging, and strategic layouts to capture audience attention.

In addition to print posters, this collection includes digital banner ads, designed to translate seamlessly across platforms while maintaining impact and visual cohesion. These projects highlight my ability to adapt designs for different mediums, ensuring they are engaging, on-brand, and optimized for their intended audience.

Woven Hugs is a fictional non-profit organization I created to promote global awareness for orphans while addressing economic empowerment in South America. The organization donates handwoven blankets to children in need, simultaneously providing meaningful employment opportunities for unemployed women across the region.

I designed a cohesive identity suite including a branded folder, ensuring the visuals reflect the warmth, care, and mission of the organization. The design emphasizes compassion and connection while maintaining a professional and approachable tone.

For the Tennessee Brewery Book Design project, I created a carefully curated book that captures the rich history, architectural beauty, and cultural significance of the historic Tennessee Brewery. To bring this story to life visually, I collaborated directly with photographer Walter Arnold, whose stunning images of the brewery provided the perfect foundation for the book. I reached out to Walter to request permission to use his photography, and upon his acceptance, integrated the images seamlessly into the design.

The project involved extensive attention to detail, from layout design to typography selection, ensuring the visuals complemented the narrative while honoring the brewery's legacy. I combined Walter's archival and modern photography with thoughtfully chosen color schemes, balancing historical authenticity with a clean, contemporary aesthetic.

The final design is a reflection of my ability to weave storytelling with design, collaborate with talented creatives, and deliver a piece that is both functional and artistic, celebrating a landmark that has stood the test of time.

Photography: Walter Arnold

Typography + layout design: Allie Broadfoot

COOK & ROLL was my senior project for completing the Graphic Design Program at Auburn University. From concept to execution, I fabricated and brought this hypothetical Americanized sushi restaurant to life, designing every element needed to make it feel like a fully realized business. I began with the name COOK & ROLL, a playful nod to the restaurant’s approachable take on sushi dining, and built the brand identity from there.

I developed the logo and full brand guidelines to establish a strong visual foundation, then expanded the concept across food packaging, which I printed and assembled by hand for presentation. I designed and crafted a menu and custom serving ware using a laser cutter with wood, cork, and bristol board, adding tactile elements that reflected the brand’s style and elevated the dining experience. To further showcase the brand, I created promotional posters, built a website that mirrors the restaurant's personality, and even developed a mock email campaign to highlight customer engagement opportunities.

This project represents my ability to deliver a cohesive and professional brand experience, combining strategy, thoughtful design, craftsmanship, and hands-on production from start to finish.